Platinum Trust of South Africa

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WORLD OF PLATINUM MARKETING

The World of Platinum Marketing Company was set-up by the Platinum Trust of South Africa as the commercial arm of this developmental project.

The company is a marketing company that will market and sell jewellery product manufactured by the SEDA PLATINUM INCUBATOR and any other manufacturer that conforms to the developmental nature of the trust.

The company is in the process of marketing and launching a product range under the DJADJI PLATINUM brand.

The product consists of about platinum jewellery designs aimed at the discerning individuals that love classical and timeless pieces. They are locally produced creating work for local designers, manufacturers and retailers. It will be listed in about 30 stores by June 2007.

The brand – DJADJI PLATINUM

Djadji PlatinumTM, the hottest name in platinum on the South African fine jewellery stage, is a reflection of Africa's rich heritage, captured timelessly in each piece of superbly crafted platinum jewellery. Embodying perfection, durability and purity, platinum is one of the world's most rare and desired metals with the largest reserves found right here in the North West Province of South Africa. However, Platinum is not only our legacy, it is also our future.

Djadji PlatinumTM is more than fine, pure platinum jewellery – it is an investment in South Africa, the North West Province, its people and the promise of a better life for all.

Each piece of Djadji PlatinumTM jewellery carries the "PT950" hallmark, indicating that it is 95% pure. Pure platinum is naturally white, with a cool silver-white patina which makes it the metal of choice. It is an expression of integrity, a reflection of inner truth. It is the coveted treasure of discerning individuals.

For additional information contact:

Claire Minnitt
Tel: +27 11 880 1713
Email: clairem@ninedots.co.za
WEBSITE: www.djadjiplatinum.com


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